Araneta Center signals the start of Christmas with the traditional Giant Tree lighting

Now on its 35h year, this much-awaited event is a joyous mix of live entertainment and annual tradition that reflects true Filipino values.  

Christmas always evokes feelings of nostalgia, as we recall our unforgettable Christmas celebrations as kids, or reminds us of the warmth of love as we spend time and share gifts with our families and friends. A season of hope and joy, there is nothing more heartfelt and memorable than our Paskong Pinoy.

On November 4, bask in that wonderful feeling of hope and joy as the Araneta Center observes the lighting of the 100-foot Christmas tree at the Gateway Food Park, beside the Smart Araneta Coliseum – a tradition at the Center for the last 35 years. Celebrate the magic of Christmas with this eventful night with the hottest Kapamilya celebrities like Alex Gonzaga, Loisa Andalio and Iñigo Pascual, along with the talented batch of “Goin’ Bulilit” mainstays Mutya Orquia, Nhickzy Calma, Marco Masa, Izzy Canillo and Xyriel Manabat. Also part of the sparkling lineup of stars are Maris Racal, as well as the famous teens of “Pinoy Big Brother: Lucky Season 7” Vivoree Esclito and Marco Gallo.

PLDT will also hold a 15-minute pe-show segment to promote their Christmas deals and promos, and will hold exciting games for the audience. Daryl Ong and Jason Dy of ASAP Soul Sessions will also serenade their fans, together with ASAP Birit queen Jonalyn Viray. Former sexy housemate Dawn Chang will also heat things up with her sexy dance number. The ceremonial tree lighting will be led by “It’s Showtime” host Vice Ganda, who will be joined by other executives of the Araneta Center. The lovely Binibining Pilipinas 2016 winners will grace the occasion, led by Miss Grand International 1st Runner-Up Nicole Cordoves.

Making the event more meaningful this year, the Araneta Center has invited street children under the He Cares Mission to experience the momentous tree lighting and get a chance to see their favorite stars up close. The kids will partake an early Christmas dinner and receive their early Christmas gifts. Music will also fill the air with performances from the Four Wheel Drive band, and capped off by a grand fireworks display. Also a highlight of the night is the revelation of what Araneta Center has in store for shoppers and Center visitors this December.

Continuing with the valued tradition of sharing blessings, Araneta Center is giving away a brand new Isuzu mu-X to a lucky patron, while ten lucky patrons can win an overnight stay at the Novotel Manila Araneta Center. The "Feel the Ride" Christmas promo runs from November 4 until January 15, 2017, and shoppers will be eligible to join for a single receipt purchase worth P1000. As a way to express deepest gratitude to its online supporters, the Center’s “60 Gifts for 60 Days” promo is also ongoing on Facebook, Twitter, and Instagram. The promo runs every day until December 23.

The Araneta Center Grand Christmas Tree Lighting is made possible by PLDT Home, Coca-Cola, Pizza Hut, Taco Bell, Dairy Queen, and Jollibee. For more details on its Christmas activities and promos, visit and follow Araneta Center on Facebook and Twitter.