Araneta City marks 1st year anniversary with exciting offers

Join the City of First as it celebrates its first year of transition from being a Center to a City!

It was last year on September 24 when the new 'Araneta City' brand was introduced to the public at the Novotel Manila Araneta City. It was a significant milestone as the City of Firsts honored its pioneering heritage while looking forward to new developments.

One year after, Araneta City continues to provide personal firsts and memorable experiences to the public. To mark this special occasion, the City of Firsts has prepared an exciting line up of offers to thank its patrons and online followers.


Gateway Mall Exhibit: Familiarize yourself with the rich and colorful history of Araneta City. Head over at the Gateway Mall activity area from September 21 to 30 and see the interesting display of photos and trivia in a trip-to-memory-lane exhibit.  


My #AranetaFirst Promo: Share your memorable Araneta City stories on Instagram and have a chance to win a prize! Answer the question “What’s your #AranetaFirst?” by posting a memorable photo taken at the City of Firsts and sharing your story on the caption. Promo runs from September 21 to 30.

Free Delivery Promo: Araneta City is offering shoppers a special treat on September 24: a one-day-only FREE delivery of items purchased at any City of First store and delivered via the Araneta City Assist service. Mention the promo code ARANETAFIRST to avail of this free offer.

Food Court Promo: Patrons of Araneta City food courts are also in for a treat! Diners may exchange their Php250 accumulated receipts from Food Express (Gateway Mall), Food Gallery (Ali Mall), Food Plaza (Farmers Plaza) and Dampa from September 24 to 26 for a free Minute Maid juice drink.


Instagram Filter: Put more fun in your Instagram posts by using the Araneta City-branded filter. Get personal as you answer the questions provided in the filter (like your first basketball game, first shopping spree, etc.), and share your story with all your friends and followers.

Virtual Exhibit: Starting September 24, anyone can revisit the history of Araneta City through a virtual exhibit. Experience the City of First's legacy through an online tour that will bring you back in time digitally anytime, anywhere at the comforts of your electronic devices.

Virtual Mall: The City of First's digitalization continues with the launch of the Araneta City Virtual Mall on September 24. You may now shop at Araneta City from the comfort of your own home, and still have a realistic shopping experience. Get a 360-degree view of mall storefronts and their products online, and buy items at your own convenience.

For more information about Araneta City’s rebranding anniversary, visit